The transition to a circular economy model in packaging is already underway. With the advent of the PPWR (Packaging and Packaging Waste Regulation), the European Union is establishing a new regulatory framework that will force companies to rethink the design, materials and life cycle of their packaging.
What is PPWR?
The new Packaging and Packaging Waste Regulation, which came into force on February 11 this year, is a new regulation that controls every stage of packaging, from how it is conceived to how it is to be recycled at the end of its useful life.
In addition, it affects all packaged products reaching the European market, i.e. all types of packaging.
What are the PPWR criteria?
Looking ahead to 2030, the regulations set ambitious targets that require a rethinking of the design and functionality of packaging: all packaging must be recyclable, empty space will be limited to 50%, and from 2030, only packaging with a recyclability level of more than 70% will be considered recyclable (and marketable). In 2038, this requirement will rise to 80% (class C). In addition, the new harmonized labeling will make it easier for consumers to manage waste correctly, thus reinforcing the commitment to sustainability.
In summary:
- Design criteria: The regulation introduces the Design for Recycling approach, which classifies packaging according to its level of recyclability into classes A, B or C.
- Minimum recyclability thresholds: From 2030, only packaging that exceeds 70% recyclability can be placed on the market. This threshold will be raised to 80% in 2038, corresponding to class C.
- Limitation of composite materials: Paper packaging incorporating plastic coatings or varnishes that make recycling difficult will be specially regulated and must comply with minimum percentages of paper fiber to be considered recyclable.
In this context, paper packaging is positioned as one of the most solid solutions for brands seeking to comply with regulations and, at the same time, respond to the expectations of an increasingly conscious consumer. In this context, Gil Escoin supports companies with sustainable packaging solutions aligned with the PPWR.
Why go for paper packaging?
The shift to paper-based packaging represents a strategic opportunity: to reduce environmental impact, optimize processes and strengthen brand positioning.
- Renewable and of natural origin .
- Easily recyclable within current systems.
- Compatible with circular economy models .
- Able to improve the brand’s perception of sustainability.
Anticipating change as a competitive advantage
Companies that start evaluating sustainable alternatives today will be better prepared for the future. Adapting packaging is not only a regulatory obligation, but a key decision to create less waste and more value.
If your company is considering the transition to paper-based packaging, now is the time to look at options in our our portfolio and design solutions aligned with PPWR and the circular economy.